DeVons Jewelers
Rolex
Datejust 31
Oyster, 31 mm, yellow gold and diamonds
M278288RBR-0041
$56,600
Suggested retail price inclusive of taxes. May be modified at any time without notice.
 
Watch detail
Rolex Guarantee
+
The green seal
+
Rolex presentation box
+
Reference
278288RBR
Movement
Perpetual, mechanical, self-winding
Dial
Red ombré set with diamonds
Model case
Oyster, 31 mm, yellow gold and diamonds
Calibre
2236, Manufacture Rolex
Certification
Superlative Chronometer (official chronometer certification + Rolex certification after casing)
Bezel
Diamond-set
Power reserve
Approximately 55 hours
Water-resistance
Waterproof to 100 metres / 330 feet
Bracelet
President, semi-circular three-piece links
Red ombré dial
The ombré dial features a coloured surface at the centre, progresses to a deep black around the edge. This dial represents the continuity of a design that Rolex introduced in the 1980s and relaunched in 2019. The manufacture of these dials with a concentric gradient involves the application of black lacquer, a delicate operation overseen by a specialist whose task it is to ensure the harmonious transition from colour to darkness.
Diamond-set bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
18 ct yellow gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

DeVons Jewelers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
Contact us
Send us a message −
Send us a message
Send us a message
Please enter your message
Thank you for your interest in Rolex watches. Please enter your message below and we will be delighted to assist you.
The Rolex Datejust collection
The Rolex Datejust collection
Explore the collection
Learn more
Keep exploring


Back to top


[email protected]

       
Find a Store Schedule Appointment Contact Us Blog Warranty & Trade-Up Policy
© 2026 DEVONS JEWELERS CO., INC  |  TERMS AND CONDITIONS  |  RETURN POLICY  |  ONLINE ORDER TIMEFRAME  |  ACCESSIBILITY  |  PRIVACY POLICY
Developed by cleverspider.com