To ensure the precision and reliability of its timepieces, Rolex submits each watch to a stringent series of tests after assembly. All new Rolex watches purchased from an Official Retailer come with a five-year international guarantee.
The green seal
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The five-year guarantee is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This attests that the watch has undergone specific final controls by Rolex in its own laboratories.
Rolex presentation box
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Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it.
Reference
52508
Movement
Perpetual, mechanical, self-winding
Dial
Intense white
Model case
39 mm, 18 ct yellow gold, polished finish
Calibre
7140, manufacture Rolex
Certification
Superlative Chronometer (official chronometer certification + Rolex certification after casing)
Bezel
Domed and fluted
Power reserve
Approximately 66 hours
Water-resistance
Waterproof to 50 metres / 165 feet
Bracelet
Settimo, seven-piece solid links
Intense white dial
Each dial is a miniature work of art. The colour, reflections and surface texture, along with decorative elements and the overall design give the watch its intrinsic character. Rolex masters all aspects of its dial creation and production in-house. From the initial sketches to the final inspection, including colouring or the application of appliques, the process involves a series of steps and operations that call on specific expertise. Some of these professions – enamelling, for instance – date from the early days of watchmaking. Others are inherent to the use of cutting-edge technologies, such as magnetron sputtering, a complex technique for colouring the surface of a dial by depositing a thin film of material in a vacuum environment. A meeting of traditional skills and technology, the manufacture of Rolex dials perfectly encapsulates the philosophy that guides the brand: seeking the highest level of quality to achieve an impeccable, long-lasting result.
Domed and fluted bezel
This elegant and understated watch features a slim case crowned with a bezel that is part domed and part finely fluted – the lower part being given an elegant fluting and the upper part domed.
18 ct yellow gold
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
Model availability
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
DeVons Jewelers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
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