Purely Profound & Purely Practical. Boldly designed, socially responsible and magnificently priced,
these diamonds can make time stand still - and your heart race.
In keeping with our 90-year-old tradition of bringing consumers pure and practical quality diamond
jewelry, DeVons Jewelers now features Forever PureTM, the finest lab-grown diamonds available
anywhere. Just like mined diamonds, not all lab grown diamonds offer the same value and brilliance.
As one of the first retailers to offer lab-grown diamonds, we have found the very best growers who
pride themselves on creating the most stunning lab-grown diamonds available in the world.
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HAND SELECTED QUALITY
Not all Lab-Grown Diamonds are Created Equal
Our expers select only the finest mined and lab-grown diamonds to offer the greatest
quality and value. All Forever PureTM lab-grown diamonds over .40 carats receive a laser
inscription on the girdle, distinguishing it from mined diamonds and providing full
disclosure. We utilize both CVD and HPHT processes and, as many growers using the
same technology have very different results, we individually check the quality of every
lab-grown diamond that we sell. Only the finest are accepted for sale as Forever PureTM
lab-grown diamonds.
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